Marketing with FSC

As your company strives to have a positive impact, it can benefit from developing marketing initiatives that showcase your sustainability efforts and the benefits of certification. We created this space to help you leverage the FSC trademarks and raise awareness:


  • Display the FSC labels on products and packaging
    Studies show that global consumers look for third-party verified marks to verify that they are purchasing a responsible product.
  • Websites
    You’ve become certified or started sourcing FSC-certified products, but now you must tell people about it. The easiest way to start is with digital channels. Create a page on your website where you talk about certification by using the FSC trademarks and explain what it means by using one of our ready to use messages.
  • Social media channels
    We particularly want you to share information about FSC with your social media followers. As part of our Marketing Toolkit, we have developed a social media strategy that offers you some more ideas for engaging your followers.
  • Print adverts
    Our Marketing Toolkit also has ready to use print adverts that are designed to be used by FSC license holders.
  • Events
    We have plenty of resources that can be printed and used at any events you may be holding.
  • Point of sale and on pack communications
    These communications will be particularly effective for promoting FSC and engaging consumers. They may take time to use effectively, so it’s worth discussing them with your team as soon as possible. Make a plan of what you will do to help promote the new brand and campaign, and when you will do it, to share with your team. Add it to your communications calendar to identify any existing public relations opportunities or hooks that will help share and support the brand and campaign.

Need more inspiration? Contact us at info at ca.fsc point org


Marketing Toolkit

We want to make it simple for consumers to choose FSC and understand the benefits of choosing FSC. This brand toolkit will help us do that. By using this toolkit you’ll be helping us share the true value of the forest in all of our lives.

As your company strives to have a positive impact, it can benefit from meaningful campaigns that showcase your sustainability efforts and the benefits of certification. We created this space to help you accomplish this, using the Forests For All Forever brandmarks, which is the product of extensive research on how consumers view our role, our vision and our mission.

The Forests For All Forever Marketing Toolkit contains the new branding assets and is available to all FSC certificate and licence holders.


Download a quick overview of our global brand campaign and how it came about.



Are you an FSC certificate or trademark licence holder?

The Forests For All Forever Marketing Toolkit contains the new branding assets and is available to all FSC certificate and licence holders.

For more information about the global brand, and marketing toolkit, contact info at ca.fsc point org


© Forest Stewardship Council® · FSC® F000205