Sunday, 14 June 2020
P&G celebrates the 1st anniversary of our standard
One year ago, FSC Canada launched a new National standard for responsible forest management which targets the most pressing issues threatening our forests today, including the woodland caribou crisis; the rights of Indigenous Peoples’; workers’ rights (including gender equity); conservation and landscape management.
The new standard deliver breakthrough solutions to deliver collaborative, equitable and sustainable forest management to maintain biodiversity, particularly in the boreal, and to help fight climate change.
However, as a voluntary system, FSC’s success not only relies on forest management companies’ adoption and implementation of the guideline but also companies, brands and consumers consciously choosing or making commitments to specify FSC-certified forest-based materials and products. Supply only grows in response to demand, making consumer demand vital to ensuring companies seek out sustainable solutions and engage in responsible business practices.
Companies such as Procter & Gamble, with brands like Charmin’, Puffs and Bounty are helping drive demand for responsibly-sourced forest products, and communicating to consumers the importance of choosing FSC.
In celebration of our first anniversary we want to thank P&G for providing consumers with a unique way to show their support for responsibly managed forests, by purchasing products carrying our logo. We also encourage other consumer goods companies to join us and commit to sourcing their fibres from FSC certified sources. Together we can keep forests, for all forever.