Procter & Gamble has announced it is testing the first all-paper tube package for select Old Spice and Secret aluminum-free deodorants this May at 500 Walmart stores in the US.
The tube package, made of 90% FSC-certified recycled paper and features a “push up” design that would replace some of P&G’s plastic stick deodorant cannisters. P&G, which is completing the second phase of recyclability testing on the new package this fall, hopes to learn how consumers respond to the design. If successful, P&G will expand the new package across more of its line-up.
The need for recyclable and reusable package solutions has accelerated dramatically in the past two years with reports of plastic waste accumulating in oceans and landfills. Countries that have historically taken plastic waste from the US for recycling, such as China and the Philippines, have announced they will no longer accept plastic waste imported from abroad.
Source: Environment + Energy Leader