Puffs strengthens its commitment to responsible forestry management by earning and labeling Forest FSC certification on all of its facial tissue paper products. Consumers can now find the FSC labels on-pack ensuring that one hundred percent of the virgin fiber sourced for Puffs comes from responsibly managed sources. The dual Rainforest Alliance and FSC seals communicate to consumers that the sustainable sourcing was certified to FSC standards by the Rainforest Alliance.
“To secure a future for our planet, P&G knows how critical it is to preserve our world’s forests. Our partnerships with Forest Stewardship Council and the Rainforest Alliance ensure that the tree fibers used in our products, like Puffs and Charmin, come from responsibly managed forests while still delivering the superior product experience our consumers expect,” said Tonia Elrod, Director, Family Care Communications & Sustainability. “By adding Puffs products to our roster of certified paper products alongside Charmin, it is our goal to continue to deliver on our commitments to responsible forestry.”
In 2016, P&G took the step in supporting responsible forest management by achieving FSC certification for its Charmin branded tissue paper products. Consumers can find the FSC label on the back of Charmin products, further solidifying P&G’s efforts and commitment to sourcing for its products from responsibly managed sources.
To learn more about Puffs’ environmental commitments and progress, please visit the Puffs Sustainability Page.
Source: Business Wire