Consumers care about sustainable packaging
Based on a global consumer survey conducted by GlobeScan that included 10,000 consumers from 13 countries:
- 82% of the respondents who recalled purchasing FSC labelled products said they are influenced by the label when buying.
- The percentage of consumers who are willing to pay more for eco-friendly packaging has grown from 47% to 59% in just seven years.
- 50% of the surveyed consumers worldwide recognise the FSC label and they trust that FSC is effective in protecting forests.
The FSC label is a powerful tool that can help paper and packaging companies credibly demonstrate the highest environmental credentials. Furthermore, companies with commitments to both sourcing from FSC sustainable sources, and focusing on innovative packaging design, have succeeded in unlocking new revenue streams and creating a unique competitive advantage within their industry.
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