Promotional Logo Use

The Promotional License allows companies to use the FSC logo in your marketing and advertising efforts including printed, training and point of sale materials, social media, video, websites, reports and more. With a promotional license, you can:
 

• Promote specific FSC-certified products wherever they are sold (POS, website, brochures, catalogue, etc.) as long as the products being promoted are properly labelled and sourced directly from an FSC-certified supplier. This includes use of FSC trademarked assets (logo, acronym, name, tagline, etc.) in any form of marketing promotion.
   
• Assistance with promotional materials and campaigns. A promotional license also allows retailers to engage FSC directly for help in developing content in promotional materials and campaigns.
   
• Have your brand and FSC-certified product featured on ShopFSC.ca, a website that helps Canadian consumers discover a beautiful assortment of FSC-certified products. From furniture to guitars, yoga mats to shoes, toothbrushes, paper products and much more – shopFSC.ca has over 100 products to choose from – with new products being added regularly. Visit shopfsc.ca today!
   
• Get listed in FSC’s public global certificate database (info.fsc.org), which enables third parties of all kinds (consumers, businesses, media, etc.) to confirm that certification claims made by the trademark license holder are verified.

To promote finished FSC-certified products (packaged and labelled) all of the following requirements must be met:

• The products are finished and are to be sold only to final consumers;
• The products are individually labeled with the appropriate FSC Label;
• The products have been sourced directly from, and invoiced by, an FSC-certified company;
• The products are covered by the scope of that company's Chain of Custody certificate; and
• The products are not to be transformed/altered, repacked or relabeled in any way.

If you do not meet all of the requirements above e.g. if you label or manufacture products, you may need to attain an FSC certificate. 

Please note that possession of a Promotional License does not allow a company to place the FSC label on a product it did not directly manufacture – this can only be done by an FSC-certified Chain of Custody company (e.g., the manufacturer). A trademark license simply allows retailers to use FSC trademarks to promote the certified products it offers to its customers.