In an effort to promote 'green' books, the campaign harnessed the power of social media by asking 200 bloggers to simultaneously review 200 books printed on FSC-certified and/or recycled paper.
Michelle White, Director, Sustainability at Indigo Books & Music said, "Indigo has a strong forest conservation mandate and we believe that physical books printed on environmental paper are a sustainable choice.”
In 2009, Indigo began identifying FSC-certified products on their website and in-store kiosks to make it easeir for customers to purchase FSC-certified books.
Click here to see the 200 'green' books and reviews or Click here for more information.