We are excited to welcome Joanna Dayaram to the FSC Canada team.

Joanna joined us in October 2024 as our Business Development Manager, Corporate Partnerships. With her extensive, cross-industry experience in Retail, Wholesale, Sales, Strategy, and Management Consulting, Joanna brings a wealth of expertise to her new role.

Joanna has worked with a diverse range of industry leaders, including Walmart, Indigo, Rexall, Boathouse, Revlon, and Hasbro.

In her new role, she will exclusively support our Retailer and Brand Partners, offering guidance on FSC Promotional Licenses, advancing the Trademark Service Provider (TSP) Program and will drive the development and implementation of our collaborative partner initiatives. Her efforts will focus on promoting the responsible sourcing and sustainable management of forest-based resources.

For any inquiries, please feel free to reach out to Joanna directly at j.dayaram@ca.fsc.org.