FSC Forest Week is an annual global campaign to raise awareness about sustainable forestry and the positive impact it has on people and the planet. It highlights FSC’s mission and the role of forest stewards – like you – in supporting responsible forestry, protecting biodiversity, and fighting climate change.
This year’s campaign encourages everyone to do one thing for forests. Together, our collective actions – big or small – help drive meaningful change.
We’ve developed a comprehensive package of assets to help you showcase your commitment to sustainability throughout the campaign. By taking part, you’re not only amplifying the message of sustainable forestry but also strengthening your brand’s reputation: in fact, 80% of consumers who recognize the FSC logo say they are more likely to trust a brand that uses FSC-certified products.
What’s included?
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Campaign Guide
Start here. The guide includes a suggested campaign schedule, key messages, and a helpful planning checklist. You may adapt the timeline to fit your own communications plan, but please do not post pre- or post-campaign content outside of the suggested dates. -
Key Visual (KV)
Access the official campaign visuals and usage guide. Please review the KV guide to ensure all visuals are used correctly and consistently. -
Social Media Toolkit
Includes 9 social media assets (images + copy):-
1 pre-campaign post
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1 post for each of the 7 campaign days
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1 post-campaign message
Copy has been customized for different certificate and licence types (e.g., PLHs, CoCs, FMs) and tailored for each major social platform.
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Digital and In-Store Materials
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Email signature banner
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Digital background for video calls (e.g., Teams, Zoom)
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Optional print file for a roll-up banner, ideal for in-store or event use
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Where to find the assets
All campaign materials are available to certificate holders and promotional license holders on the FSC Brand Hub, our new, easy-to-use platform for FSC trademark and marketing resources. To access the Forest Week 2025 materials:
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Log in to the FSC Brand Hub
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Navigate to the FSC Forest Week 2025 campaign page
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Download the Campaign Guide
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Customize, co-brand, and download your campaign assets and related post copy
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Begin posting on September 2, 2025
Important reminder
Before publishing any content, please submit all assets to your Trademark Service Provider (TSP) or Certification Body (CB) for approval, in accordance with FSC trademark rules.
If you have any questions or need support, don’t hesitate to reach out to us at: info@ca.fsc.org.
Thank you for helping us raise awareness and inspire action for forests this Forest Week.