In an effort to help reduce plastic waste, Secret and Old Spice are launching refillable antiperspirant cases. Both brands will expand their offering of Aluminum Free deodorants in recyclable paper tube packaging made of FSC-certified recycled paperboard.
The refillable cases have been manufactured with no single use plastic and include a refill made with 100% FSC certified paperboard packaging.
“We know the most sustainable choices for consumers are not always the most affordable – and that limits the impact we can have on our environment,” said Freddy Bharucha, senior vice president, P&G Personal Care. “By providing sustainable solutions for both antiperspirants and aluminum free deodorants at some of the most affordable prices on the market, we’re able to make sustainable choices a reality for more consumers.”
Old Spice and Secret were the first major brands to introduce all-paper, plastic-free, deodorant solutions in May of 2020. Following the success of that limited-edition pilot, both brands are expanding this offering with an aluminum free deodorant formula. Featuring a signature push-pop design, these innovative paper tubes are fully recyclable. Consumers can crush the empty paperboard and drop the package right into their recycling bin.
Companies such as Procter & Gamble, with brands like Charmin’, Puffs and Bounty are helping drive demand for responsibly-sourced forest products, and communicating to consumers the importance of choosing FSC.
Last year, Proctor & Gamble showed their support for FSC Canada’s new responsible forestry standard. Watch the video to find out more.