Cineplex, with not-for-profit organization Canopy, have teamed up to move the text pages of Cineplex Magazine and Le Magazine Cineplex to 100 per cent FSC recycled paper (with 85 per cent post-consumer content).
The magazine’s conversion is just the latest step Cineplex has taken to reduce its environmental footprint.
- Cineplex’s purchasing policy aims to maximize recycled and FSC certified paper with the objective of not consuming paper originating from engendered forests;
- All Cineplex popcorn bags have been created from FSC certified paper;
- Small, medium and large drink cups are currently made with FSC certified fibre.
For each issue of the magazines, Cineplex prints 750,000 copies of the English magazine and 200,000 copies of the French magazine. Cineplex Magazine was recently named the #1 most read magazine for all demographics under the age of 50 and the #2 most read magazine in Canada overall, according to reporting by Vividata. The publications are distributed in Cineplex’s 162 theatres across Canada, and also in The Globe and Mail and Le Journal de Montreal.
[Source: Canopy]