Avon's 2009-2010 Sustainability Report Avon has set a target to buy 100 percent of its paper from certified and/or post-consumer recycled content sources by 2020 with a certification preference of Forest Stewardship Council (FSC). As of 2011, 74 percent of Avon's brochure paper met the Avon Paper Promise commitments, and approximately 25 percent of paper used in Avon's product brochures is sourced from FSC certified forests.To formalize its effort to cut the impact of this river of ink and paper, Avon last year launched Hello Green Tomorrow, a broader green agenda that included the Avon Paper Promise: a comprehensive policy for promoting responsible use and protection of forest resources, and developed with input from World Wildlife Fund (WWF) and several other environmental NGOs. In October 2010, Avon joined (by invitation) the Global Forest & Trade Network (GFTN), WWF's initiative to eliminate illegal logging and drive improvements in the world's most valuable and threatened forests.View the report: www.avoncompany.com/pdfreportbuilder/default.aspxSource: Greenbiz, www.greenbiz.com/blog/2011/12/05/avons-csr-report-gives-its-paper-water-energy-use-makeover